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Is Email Marketing Still Effective These Days?

Turn email marketing into a cash cow for your business! Do you know email is one of the communication channels preferred by fellow consumers? It also offers outstanding returns for businesses. An optimized & strategically crafted email helps to bring 1 ROI of 4200% for every $1 Spent

Statistic shows there are 2 66% of purchases made in response to promotional messages.  In some businesses, the 3 effectiveness of email marketing can go up to 37% followed by 13% from websites. Other survey or study reported that 4 50.7% of customers’ buying decisions are highly Influenced by email marketing.

What We Do & What We Can Help

A. Improve The Performance of Email Marketing Strategy

Move quicker and go further as we innovate and improve performance across different types of emails:

Welcome Emails for New Subscribers & Customers

Optimized result:  10.40%* Converted Sales after receiving the 1st email

Abandoned Cart Email to Win Back Customers

Optimized result: 10.50%* Recovered Sales

* Result retrieved from average benchmark of 8.30% Food & Beverage industries.

Promotional Email to get words out about special offers, limited time deals, or exclusive content to list of interested audiences.

Optimized result:  25.62% Open Rate* & 5.63% Click-through Rate* (CTR)

* An average benchmark across ecommerce business is about 18% for Open Rate & 2.6 CTR

B. Let Reliable Email Delivered to Every Inbox

Identity Your Brand & Group of Audiences

Learn about your audiences and craft special personalized email to increase customer relatability

Setup & Create Brand's Newsletter Template

Create Template and Content with personalized design from email subject lines, images, and layout to deliver the right messages to your subscribers

Long-term Effort on Keeping Customers' Relationship Warm

To keep subscribers engaged with your product and brand with upcoming deals, information about new products, and anticipate them with any upcoming seasonal sales

Measure & Optimizing for Best Outcome

 

Constant testing with different customer segmentation to know what works best, improve conversion rates and categorize customer based on spending power

References

1
104 Email Marketing Statistics You Should Know In 2021, Snov.io Lab, https://snov.io/blog/email-marketing-statistics/, (accessed 6 August 2021).

2
Here’s Why Email Marketing Is Still Important, The Blueprint, https://www.fool.com/the-blueprint/why-email-marketing-is-important/, (accessed 6 August 2021).

3
104 Email Marketing Statistics You Should Know In 2021, Snov.io Lab, https://snov.io/blog/email-marketing-statistics/, (accessed 6 August 2021).

4
104 Email Marketing Statistics You Should Know In 2021, Snov.io Lab, https://snov.io/blog/email-marketing-statistics/, (accessed 6 August 2021).

5
Email Conversion Rate 101: What You Should Know & 5 Ways to Boost Yours, Instapage, https://instapage.com/blog/email-conversion-rate, (accessed 24 August 2021).

6
Ultimate Email Marketing Benchmarks for 2021: By Industry and Day, Campaign Monitor, https://www.campaignmonitor.com
/resources/guides/email-marketing-benchmarks/, (accessed 24 August 2021).